Merchandising

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  • The Merchandising team mainly looks after the availability and visibility of magazines at store level.
  • The team looks after the top 30% of all outlets, generating about 80% of the RNA turnover, with the biggest focus high density urban areas.
  • The team has substantial knowledge of the products distributed by RNA and is constantly supplied with information about the latest trends, ABC figures and any information facilitating their relationships with store managers when it comes to negotiating for the best possible placement of the RNA products in store and on shelf.
  • The merchandising team assist the retail stores in the layout of their magazines and ensuring the magazine are merchandised in the correct category to make it more visible and appealing for the customers.
  • The merchandising team assists with the execution of all promotions at branch level.
  • They are also tasked with the checking of stock levels (supported with sales figures acquired from retail) to feed back any shortages or requests for re-supplies to the Branch Manager.
  • The department constantly works with stand manufacturers to come up with fresh ideas and new display units, which then has to be sold into retail.