Marketing & Promotions

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Marketing

  • The RNA Marketing department has built strong relationships with retailers by seeing buyers and category managers regularly and by supplying them with market-related information to keep them up to date with magazine trends and ABC figures.
  • Business reviews are held quarterly to re-evaluate the magazine category by removing non-performing brands and opening up shelf space for new and existing titles.
  • The Marketing team functions as the liaison between RNA and the retail groups. We endeavour to do whatever possible to present every publisher's best interest while at the same time ensuring that the best interest of RNA and the retail group is looked after.
  • Presenting new products and negotiating the acceptance and listing of these  products
  • Monitoring of sales and trends.
  • Negotiating trading terms and discounts.
  • Negotiating for exclusive promotional floor space and placement of promotional units in retail.
  • Assisting the finance department in maintaining price catalogues for various retail groups and in resolving account queries and outstanding payments.
  • Informing retail about category performance and trends while feeding retail information and trends back to RNA.
  • The on sale and off sale data from both local and international departments is compiled and communicated to retail.
  • Monitoring of allocations done to retail by the product managers to ensure that it matches the listings.

Promotions

  • The RNA Promotions Department manages all RNA promotional stands, in conjunction with the Merchandising team who is tasked to action the promotions at store level.
  • Constant contact with local and international Publishers – either directly or via the Portfolio Manager / Product Manager – is crucial to ensure assistance is given to all Publishers who wish to promote their brands.
  • A close relationship with RNA Marketing facilitates the implementation of new concepts in retail, and a monthly meeting with the C N A Marketing Team constantly drives promotions via this key newsstand agent.
  • The Department arranges the printing of point of sale material and distributes it to the applicable RNA branches in time for the promotion.
  • The Department also deals with all administration regarding ordering and payment in conjunction with the Finance Department.
  • All shows and exhibitions (like the Cape Town Book Fair and Decorex) are managed by this team.
  • New concepts are always sourced to keep promotions fresh and eye-catching.
  • RNA now also offers some digital marketing on social media channels, via web letters and press releases to applicable online publications.